The invitation button on Google plus has been available for more than a day. This suggests the Google is now loosening up. This also suggests that Google is more confident about expanding the new social network’s population.
Stephen Shankland of CNET.com wrote about this as he said, “Of course, the company can still throttle the rate at which it delivers those invitations or the rate it signs up the new members when they open their invitations, but the relative ease I’ve had inviting folks to the service since Friday indicates to me that Google is loosening up.”
Initially, only a select group of Googlers as well as people in the media industry and tech critics were the only ones who received invitations. The demand to join Google plus, though, skyrocketed after that. Since then, they have opened up the invitation process.
Google plus is letting the new social network grow slowly, though, so that spam is less possible. Google plus wants to avoid viruses and spammers. Google plus cannot compete with Facebook yet, though. Facebook has hundreds of millions of users whereas Google plus has millions so far. It will be interesting to see if Google plus eventually gets bigger than Facebook, replaces Facebook, or serves a different purpose than Facebook.
One of the clear things about successful social networking and social media sites so far has been that each social networking site serves its own unique purpose. Twitter is for quick and witty banter, often from celebrities, and Facebook is for sharing content like photos, videos, and webpages. As Google plus grows, it will undoubtedly find its own niche and distinct purpose in the social networking world. I think it’s going to be a more casual environment where friends can share information and hang out.
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Will be interesting to see how this evolves over the next few months.