Google plus is the hot new topic in social networking, and businesses along with individuals are finding it appealing.
Currently, as it is set up, Google plus is used mostly by individuals and so Google has asked businesses to refrain from joining Google plus for the moment. Christian Oestlien, Google plus’s product manager, says about this, “Right now we’re very much focused on optimizing for the consumer experience, but we have a great team of engineers building a similarly optimized business experience for Google plus.”
Oestlien is suggesting a variant to Google plus which will be tailored specifically to businesses. This is being developed currently. Oestlien also argues that the ways in which individuals interact with brands are very different than the ways individuals interact with each other, which is why Google is launching a more optimized platform for businesses.
Oestlien also said, “We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google plus users. Our policy team will actively work with profile owners to shut down non-user profiles.”
He also added that Google will carry out tests in the months to come with marketing companies in order to study how Google plus may influence brands. Also, he explained that the Google plus business platform will include “rich analytics and the ability to connect that identity to other parts of Google that businesses might use on a daily basis.”
Social media like Twitter and Facebook have played significant roles in marketing and strategies for businesses in the modern world, and Google plus definitely wants to give businesses the same tools in the future.
In order to better understand these social networking platforms, Andre Frank, who is the research director for the Gartner Group, said, “some businesses have all but abandoned their own Web sites in favor of emphasizing their Facebook pages,” which may just reflect why several companies have jumped at the chance to join Google plus since it was launched.
Google is trying to discourage businesses from doing that, though, as they want businesses to wait for the proper platform to connect with individuals. According to Oestlien, the service for businesses will be available later this year so companies will not have much time left to wait. It will certainly be interesting to see how various companies use Google plus for marketing.
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Interestingly, Google+ HAS to start with getting individual consumers before businesses, because what power does Google+ give businesses if Google+ doesn’t first have individual consumers for those businesses to advertise to?
My question is once Google+ has acquired enough individual consumers to show businesses value in creating Google+ profile pages, what will Google+ offer businesses for their Google+ Business profile page?
Facebook’s “Fan page” is hands down, AWESOME. Most businesses don’t know this yet, but you can do SO MUCH with your business fan page on Facebook… MUCH more than you can do on your personal Facebook page! Businesses can have tabs created on their Facebook fan page that have CUSTOM GRAPHICS, and within those graphics businesses can have invaluable FEATURE RICH CONTENT. Features such as mailing list sign-up forms, embedded YouTube and Vimeo videos, embedded Soundcloud players, shopping carts, Twitter and Blog feeds, and much more.
To learn more about how this can be done on Facebook, check out the Kgraphik™ fan page on Facebook and learn about Kgraphik’s new service rolling out this week called Twitbook™.
Here’s the link:
http://www.facebook.com/Kgraphik?sk=app_129982580378550
make sure and click all the tabs on the left!
What Kgraphik™ is offering businesses, groups, organizations, artists, musicians, products, services, etc on Facebook fan pages is all done through the use of APPLICATIONS installed on Facebook profiles…..
So will Google+ offer the ability to do the same things? Will Google+ allow businesses the ability to install all the same apps on their Google+ profile pages? I can only assume they would absolutely have to if they want to take over the social media market, making Google+ the new Facebook and Facebook the new Myspace.
Hey Chris,
Facebook fans page is simply awesome and I think google must work their socks off in order to make the businesses believe that they are better than the facebook fan page. And I personally think that google plus will easily have more than 100 million users before they release their google+ for businesses by this year end. The social media war has just begun and no one can guess whats going to happen . simply lovin it