Myspace witnessed its first year-over-year growth in audience since February 2009. Much of this success is due to the introduction of a revamped music player earlier this year. According to comScore, a digital tracking firm, Myspace had 28.8 million US visitors in October which is 1.4% more than the same time last year.
At the same time, Facebook which overthrew Myspace of its helm in 2009, witnessed its first ever double digit loss in US audience as the total US visitors count dropped to 149 million. This figure is 10.2 percent fewer than the US audience same time last year.
Two months ago, Myspace’s partial owner Justin Timberlake announced the release of the New Myspace. Even though the New Myspace is available only to few beta users, it has received a good reception from them. It was in March 2009, the number of visitors to MySpace started falling and by the time the Irish Based Specific media bought Myspace, monthly audience was steadily shrinking.
Back in November 2011, MySpace suffered its heaviest blow, losing 54.1% if its audience when compared to the same time one year prior. This prompted the company to release the revamped music player integrated with Facebeook. It was this move that helped to stop the hemorrhaging.
comScore figure showed an opposite trend for Facebook, which has now experienced a drop in the number of US audience for the fifth month running with the drop cross the 10% mark this month. Facebook has nothing to worry about as its audience are likely changing and not disappearing. comScore figures are based on the number of visitors from desktop computers. Facebook revealed that there is an increase of 61% in the number of mobile users world wide.